Branding is one of the marketing-originated concepts, while marketing often adapted the theories from other disciplines (i.e., economics, finance, management, psychology, sociology, etc.). It is very meaningful to further study various branding concepts as a closing assignment in this marketing principle course.
In this assignment, you will research some of the core branding concepts using various information sources (e.g., our textbook, other books, online sources, etc.) in two folds:
the definition of concept and
at least, one or two examples of business practices or consumer behaviors with regards to each concept.
Here is a list of the concepts. AT LEAST, you need to address all these concepts. I strongly encourage you to find other branding-related concepts from your own investigation in this report.
What is brand?
What is branding?
Family brand vs. Individual brand
National brand vs. Private brand
How to measure Brand value?