Case study on Ritz Carlton
Review and analyze the following case on the Ritz Carlton. In your analysis of the case, address the following issues:
How did the Ritz-Carlton manage & deliver customer value?
How do you estimate the customer lifetime value for the Ritz-Carlton based on: assumed annual customer revenue of $5,000, an average number of loyal years of 20, and Company profit margin of 10%?
How can the Ritz-Carlton build a corporate brand image that advocates social responsibility and community involvement in Washington, DC area during the current economic downturn?
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