Write a 2-3 page essay answering the following questions about Starbucks’ global expansion strategy with a focus on China, and how Starbucks’ downsizing in the USA impacts their global growth strategy:
1. What are some of the decision factors that Starbucks assesses?
2. What role does the Chinese government play in Starbucks’ operations in China?
3. What are some of their entry strategies?
4. What strategic choices do they seem to make? Explain how downsizing in the USA impacts their global growth in China and elsewhere.
Go to the Library Portal to access:
Starbucks Calls China Its Top Growth Focus, Wall Street Journal, New York, N.Y.; February 14, 2006
Starbucks aims for new tier in China Cafes: Financial Times. London: February 14, 2006 The forbidden latte Business.view, Economist.com/ Global Agenda. London: July 17, 2007 p.1.
n.a. (2009) “Starbucks pushes China sales with local brew”- Starbuck’s in China grows while USA downsizes, accessed 11/10/2010, China Daily.
Converting the masses: Starbucks in China https://www.globalpolicy.org/component/content/article/162/27615.html
Case 2 Assignment Expectations
Write a 2-3 page report, include the following.
State the problem(s) in the Starbucks case and module 2 materials.
List and discuss the key international strategy and market entry issues faced by Starbucks and draw conclusions.
List supporting references and cite sources.
Use appropriate writing style (organization, grammar, & spelling- see Writing Guidelines).
Tips for Writing the Case Paper:
Please first read in-depth the background materials for this module
Identify key concepts (of Strategy in Global Contexts), write a list, and study them
Read the case in-depth and conduct additional research, if necessary
Find facts in the case to match key concepts of global strategy that you had previously identified and studied.
Develop arguments by applying the concepts of functions of management to facts in the case
Again, use “Tips for Good Writing” and see Guidelines tab.
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