Industry/Product Life Cycle.

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Industry/Product Life Cycle

Select a product or an industry (not one from the textbook or one from class or one that team research is being done on). Describe the industry or product. Identify what stage it is in the Life Cycle (i.e. Introduction, Growth, Maturity, or Decline) and explain what evidence there is that it is in that stage of the life cycle. Based on your analysis explain what strategy you would you adapt (cost leadership, focus, differentiation, or mixed)? Explain why? What kinds of actions would you take to implement the strategy? What kinds of results would you expect and why?
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