Final Project – CASE ANALYSIS AND PRESENTATION
Case study guidelines:
Your final project for this class consists of the analysis, written report and presentation of the case assigned to your group. The written report should be between 8 and 12 pages in length, double spaced, 1 inch margins, 12 point font, with a cover page, table of contents, executive summary, and conclusions/recommendations section. The report shall be well written, and professionally developed as if you were going to present the document to your boss. The following outline provides a structure upon which the report should be based.
- Executive summary:
Write this section LAST. The executive summary gives a quick overview of the main points of the analysis. It should be a synopsis of what you have done, what you plan to do, and how you are going to get there.
Case background including overview of the business and countries involved (formal e informal institutions, competitive environment, trade agreements, regulations, etc.) Include research from different sources, cite at list 5.
- Description of the problem:
Make sure to identify the main problem and issues. State problems/issues as clearly and precisely as you can.
- Analysis and Evaluations:
- Offer analysis and evidence to back up your conclusions. Do not rely on unsupported opinions, over-generalizations, and platitudes as a substitute for tight, logical argument backed up with facts and figures.
- If your analysis involves quantitative calculations, use tables and charts to present the calculations clearly and efficiently.
- Demonstrate that you have command of the strategic concepts and analytical tools to which you have been exposed. Use them in your report.
- Make sure to Include a SWOT analysis and another framework from the provided list of case analysis frameworks.
- Recommendations/ conclusion:
The final section of the written case analysis should consist of a set of definite recommendations and a plan of action. Your set of recommendations should address all of the problems/ issues you identified and analyzed.
Most cases provide questions at the end. Use the questions as guidelines for the analysis and provide the answer in the body of your analysis. You don’t have to specifically formulate the question and respond it in the report.
Prepare a PowerPoint presentation where you summarize the background, problem, issues and potential solution for the case. Present the main points of the case analysis to the class in about 15 minutes.