Marketing -valuate the concept of integrated marketing communications (IMC).

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Marketing -valuate the concept of integrated marketing communications (IMC).
Marketing -valuate the concept of integrated marketing communications (IMC).
Include in your discussion the impact of interactive marketing communications and the emerging role of digital media and digital technology. Outline some arguments against theIM
valuate the concept of integrated marketing communications (IMC). Include in your discussion the impact of interactive marketing communications and the emerging role of digital media and digital technology. Outline some arguments against the IMC perspective and draw conclusions. 2200 Words
Work should be based on 3 different articles found online. (Referenced)
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